TED's Sustainable Design Strategies At Work

Becky Earley has recently been out and about promoting TED's Sustainable Design strategies to commercial clients. In March this year Becky introduced the strategies to designers from the Gucci Group at a TFRC event, and in May to a larger range of professionals at a PPR group event in Cambridge.

Last week's workshop at the Sustainable Fashion Academy in Stockholm, Sweden, was attended by twenty delegates from industry. They were designers, marketing and innovation managers from a broad range of Swedish companies, including H&M.

Yesterday’s one-to-one sessions were part of Becky’s return visit to the Future Factory project in Nottingham, based at Nottingham Trent University. Five local businesses had 40 minute sessions to further explore sustainable design concepts that they had been introduced to in the spring this year.

For all the delegates the work and information around materials and manufacturing are so important, but being introduced to the ‘soft’ eco design concepts prove to be just as useful. One Swedish participant wrote back last week:

“I thoroughly enjoyed yesterday… When I got home last night, I honestly couldn't stop thinking about the Seven Design Strategies that Becky presented during the day and the in particular the ideas on ‘Replace the Need to Consume’ and ‘Design Activism’. From my perspective those two areas seems to be as much about communication as production and with my background in communication, pr and marketing those ideas triggered my creativity. After listening to Becky I believe that there are plenty to do in those areas as well...”

If you would like more information about the consultancy workshops TED run, please contact Clara on ted@chelsea.arts.ac.uk