Ethical clothing label Howies have launched a new clothing range called Hand Me Down. It comprises of a small collection of 'long life' garments including a jacket for men and women, and three types of bags – a backpack, messenger bag and a satchel.
Each item is guaranteed for 10 years from the purchase date but is expected to last a lot longer than that. The idea is also that you can hand it on to someone else when you are finished with it. As it is designed to have a future heritage value it may inspire you to treasure it more, adding to its emotional value. Your choice of recipient is likely to be careful selected, and its modern design (laptop pockets etc) mean that this is also a functional, practical item.
As most companies would prefer you to buy new goods from them rather than keeping something for a decade or more, this collection is somewhat an anomaly in the retail world.
Howies look upon it as good use of our limited resources. These items also have Slow Design connotations, as the materials and design have been chosen to have longevity – the organic ventile cotton is exceptionally tough, the location and environmental production values are taken into consideration - the tweed is produced in Scotland and dyed with woad, a natural dye with an indigo style colour to it and the zips, buckles etc designed to be rust-proof and long lasting. All part of Howie's desire to make people think about the world we live in, and, in my opinion, a good way to do it.