26.7.09

The Uniform Project




Bridget Harvey wrote: Wearing one dress every day for a year is not a new idea (see brown dress project) but The Uniform Project has taken it to a new level.

In order to raise money for the Akanksha Foundation one New Yorker is wearing an identical dress for 365 days, making a statement against fast fashion and trends while also showing a commitment to dressing individually without having to own lots of different garments, shopping for and discarding items all the time.

She has 7 identical dresses (one for each day of the week) and donated, thrifted or pre-owned accessories to adorn herself with. The dress itself is a well thought out design. It is reversable and can be worn open or buttoned, the material has been chosen for its seasonal versatility and it is a fairly classic design enabling the dressing up or down for all occasions.

Although washing the dress after each wear is not the most eco-friendly idea the whole concept of the uniform project is a very interesting comment on consumerism and individuality from a sustainable perspective.